Google Now

Google Now Keywords
contact Forename Surname

Disabling Google Now

 * 1) Open Google Now
 * 2) Tap the menu (three dots at the bottom)
 * 3) Slide the switch at the top right to off
 * 4) Also remember to turn off Location reporting and Web History

Further Information
http://howto.cnet.com/8301-11310_39-57479978-285/how-to-get-started-with-google-now/